Examples · Brands and agencies
Compare two videos before sponsoring
Two videos with the same view count can deliver very different amounts of attention. Follower counts settle this even less well, because they describe an audience accumulated over years rather than the one that showed up for this video.
1Track both videos
Each gets its own page with the public count, the read time, and the measured rate of arrival between our own readings.
2Compare like for like on time
A video three days old and one three months old are not comparable on totals. Compare arrival per hour over the window each page shows, which is measured from our own readings taken at least thirty minutes apart.
3Use engaged views where both channels are connected
Where both creators have authorized us, Verified Rate is the comparison worth having: it answers which video held attention, not which one got clicked.
4Treat average view duration as context
It is reported per channel over the window, not per video, so it tells you about the channel’s typical hold rather than this specific video’s.
What this cannot tell you
- If only one of the two channels is connected, there is no fair engaged-view comparison and we will not invent one for the other.
- A rate needs two readings spaced apart. A video we only just started tracking has a total and no rate.
- None of this predicts how a sponsorship will perform. It describes what already happened.